Cost Comparison

Do it yourself vs. our mailing services

At Concept Marketing Group, we help maximize your marketing dollars by offering services and products that have the highest return. Our specialty is direct mail marketing, with a focus on highly effective postcards.

Below is a comparison that demonstrates how our services save you time and money compared to doing your own direct marketing. We can achieve lower postage rates and automate the entire process, while leaving you free to sell your products instead of hassling with mail.

Method 1 - Do it yourself, full postage Have 2,500 4x6 postcards printed and shipped to you Mail merge and print 2,500 labels on your computer Apply 2,500 labels to the postcards Apply 2,500 26-cent stamps to the postcards Deposit the postcards in a nearby mailbox Result: $650 in first-class postage, $30 in labels/ink, plus 8 or more hours labeling and stamping

Method 2 - Do it yourself, discount postage Have 2,500 4x6 postcards printed and shipped to you Purchase a bulk mail permit and account ($175 + $175/year) Mail merge and print 2,500 labels on your computer Apply 2,500 labels to the postcards Sort the postcards by zip code, rubberband, and apply sorting stickers Place postcards in trays, sleeve, and label the tray Fill out the proper forms accurately Take your mail to the post office and wait in line at the bulk mail dock Result: $602 in pre-sort rate postage, an additional $350 in post office fees, $30 in labels/ink, 4 hours or more labeling, plus time learning the processes and all that paperwork.

Method 3 - Our Mailing Services We design or help you design your postcard, and provide our postage permit We print your full-color postcard in 2 business days We process your mailing list, which includes: Address correction - reduces the number of bounced mail pieces CASS Certification - standardizes addresses for automation rates. Correct moved addresses - makes sure your mail gets to who you want it to We inkjet the addresses onto the postcards - with a more professional look than labels We sort, tray, sleeve, and label your mailing We deliver to the post office Result: $510 or less in automation-rate postage, approximately $90 for our mailing services - with no hassle - giving you the time to do what you do best - work your business!

We have the ability to complete the job faster, and for less money than you could do it yourself. PLUS, we are a marketing firm first, and a printer second - we know what it takes to make a successful direct mail campaign. We assist our clients with their design and message, from a marketing perspective, ensuring your marketing campaign will receive the highest response.