List Enhancement, Coding, and Appending



Data Appending


If your in-house file does not have all the information you need for your direct mail or telemarketing campaign, we can append your file with phone numbers and additional marketing data fields through nationally recognized consumer databases and the largest business files available. Data appends available include:

Telephone Append - $16 per thousand matches, $250 minimum.
Increase your sales and marketing efficiency by making sure your database contains accurate, up-to-date phone numbers using a database encompassing over 96% of households and businesses.

Address Append - Pricing Varies by service
If you only have partial information in your database, our address appending services complete missing information, and can add other valuable data such as sales volume, SIC code, and employee size for businesses, and marital status, occupation, and income for consumers.

Merge and Purge


As your in-house database ages, it becomes less effective because of duplicate records and undeliverable addresses. We perform a number of procedures to help you eliminate these records on your list. We can also suppress names on your list to which you do not wish to mail. Since every database is different, we closely examine each database to ensure that your expected results are achieved.

Data Cleaning


Data that comes from online forms and other user-entered data sources tends to have spelling, punctuation, and capitalization errors. We can clean up your data by adding salutation (such as Mr. or Mrs.), correct capitalization, upper/lower casing, and split or combine name and address fields
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