Directory of Associations - Marketing Uses and Ideas

Speaking Engagements:
target by geography, member size, and/or industry to reach your niche audience.

Affiliate or Referral Programs:
Associations are always looking for new "perks" to offer their members. After all, the key to their success is membership renewals.

Advertising in Industry Publications:
Reach your niche market by advertising in specific industry journals.

Booth Advertising at Trade Shows/Conventions:
Gain exposure to members.

Finding Jobs:
Job boards, resume banks or other employment-related services are offered on many association web sites.

Research Projects:
Associations can provide a wealth of statistical information on buying habits, evaluating goods and services, etc.

Industry Publications:
Advertise in publications provided by the association. You"ll have a captive audience if you are industry specific to your services and/or products.