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Meet Danita Rodriguez. She owns The Aroma Tree, which manufactures and sells a line of all-natural personal care products. Now in its 10th year, The Aroma Tree serves the wholesale trade, and operates a retail store here in Tucson. Danita is a strong believer in keeping in touch with her customers. That's why she sends them a monthly postcard. Each card features five or six of the store's most popular items, which are offered at 15-25% off the retail price. The Aroma Tree's wholesale customers get double the retail discount. In addition, the postcards promote The Aroma Tree's ongoing in-store classes. In order to get their discount, customers must bring the postcard into the store, or mention that they just received it in the mail. Danita notes that within two or three days after her customers get their postcards, The Aroma Tree's sales increase by 20-25%. "It's like clockwork," she says. The Aroma Tree cards are simple, but attractive. They're printed on color cardstock with black ink, and feature cartoons created by Danita. She also puts her cartoons on a chalkboard outside the store. The Aroma Tree's postcard marketing program has been going on for three years. Danita recalls that the first year was "hit and miss" as far as getting good results was concerned. So she and her staff analyzed the "misses" so that they would not repeat them. Lessons from The Aroma Tree: Don't keep trying to sell your unpopular merchandise. Focus on the popular items instead. Track what works and what doesn't. Remember, management without measurement is nothing more than guesswork. If you're in Tucson, stop in for a visit at: The Aroma Tree 139 East Eastbourne Avenue Tucson, Arizona 85719 Telephone: 520-327-5456 http://www.TheAromaTree.com TIP: In order to join The Aroma Tree mailing list, you must ask them to add your name. They won't put you on the list just because they thought you might be interested in their offers. ANOTHER TIP: If you'd like more fabulous marketing ideas like this one, check out the Postcard Marketing Secrets downloadable manual. Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual will show you how to put postcards to work for your business—profitably. Learn more about it at: http://www.PostcardMarketingSecrets.com | ||||||||||
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Concept Marketing Group, Inc.