Marketing Information

Did you know that you can actually make money while you build your list? Yes, it's possible and it doesn't even take that much work. You just need the knowledge and will to do it. Here ...

Is having a mailing list really all that important? You bet it is. Without a mailing list you are at the mercy of the search engines and their ever changing regulations. Don't get me wron...

The list used to address your mailing is by far your single most important consideration. Why? Because a poorly conceived marketing message will pull more response from a good list, than a w...

Editor's note: This article is the first in a three-part series about what strategies and concepts mortgage brokers should utilize to make their direct mail marketing more effective. This mo...

Direct mail accounts for more than half of the total mail received by a household (65%), according to a June 2001 study by Pitney Bowes. With so much competition for people's time, how can a...

Direct mail can be extremely effective if done properly. Successful direct mail doesn’t depend on fancy, four-color design or “creative” copy. This article discusses the seven most common di...

You know that little file you keep tucked away with direct mail ideas, campaign checklists, and articles of inspiration? Here are seven more good ideas to include that can help improve your ...

As direct mail professionals, we sell benefits, not features. Yet, just like the door-to-door salesperson, we have "tools" we can use to close the sale. They are:
List
Offer
P...

You've already got your campaigns planned for the year. Now author Hugh Chewning tells you how to ensure they'll get a great response. Of all the components of your mailing, list selecti...

An independent study conducted by comScore Networks, Inc. for the U.S. Postal Service shows that catalogs significantly drive Internet sales and benefit retailers by enhancing business growt...

One industry expert advises marketers to look beyond what is traditionally considered personalization in direct marketing campaigns and ask themselves if they're really using personalization...