Marketing Information

Want to learn a new and unique way to get website traffic? Did you know that off-line advertising can bring in just as much and maybe even more website traffic to your site. By being a lit...

I've always liked the film the Wizard of Oz. I particularly like the scene where Toto, Dorothy's little dog, jumps out of her arms to pull back the curtain and reveal that the intimidating, ...

I recently received the following question from a reader: "I'm not getting massive success with the marketing I've done so far. In fact, not one person has called me because they've seen ...

Many successful organizations have survived turbulent economic conditions and fierce competitive environments by consistently nurturing a niche, and the loyal consumers in the niche communit...

A few years ago, I met one of the best known 'sales experts' in the UK. He had authored several books, and provided motivational training for blue-chip companies in a career spanning decades...

A lot of my clients shrink from using hype in their marketing messages. Hype is a style of overexcited, exaggerated writing that can fire up the eager reader, but at the cost of trust or...

I think most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection when it comes to marketing to drive leads and sales. Why? Bec...

by Stuart Lisonbee - Education Specialist, Doba For retail merchants, "'Tis the season to be jolly" translates into "'Tis the season to ramp up my marketing efforts." If you put it off ...

1-Focus your website on your visitors and customers desires, not on yourself. Be sure they know what is in it for them, not that you won an award for your business. For example, do not mak...

1. Combine Emotion and Logic
Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experien...

Here are 8 dynamic marketing tips to help you increase your sales and profits fast. 1. Don't Just Sell Benefits Don't just tell prospects what they gain when they buy your product ...

Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business. Tip 1:
You can constantly improve the effective...

Here are 9 low-cost but highly effective marketing tips to help you boost your sales and profits fast. Tip 1:
Look for some low-cost ways you can enhance the perceived value of ...

When marketing your practice, as well as designing your brochure, web site, business card, flier, advertisement, or other marketing effort, we recommend investing the time and effort need...

Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense. 1. Promote Only One Thing at a Ti...

When marketing your practice, as well as designing your brochure, web site, business card, flier, advertisement, or other marketing effort, we recommend investing the time and effort need...

Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, th...

Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using? Tip 1: Your customers buy your product or service to feel a...

Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How m...

Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers. Create and gr...