Marketing Information

In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their org...

I recently attended a lecture series at Oxford University and one presenter, Dr. Richard Schoenberg, illustrated why some organizations succeed while others fail to harness the essence of cu...

When the topic of “marketing” arises in a conversation, it’s always interesting to hear the numerous perceptions tied to this rather straightforward concept. The full spectrum of responses i...