Marketing Information

More and more service professionals are realizing the power of utilizing the internet to build their service based business. Unlike traditional advertising, you can imploy a variety of free ...

Why did you write your book? The answer is very important - it is your motivation (your purpose or passion) -- and that will influence your marketing mix.

Each author's reasons ...

When you are planning your books marketing mix pay attention and be sure to write down your purpose. Each author's reasons for writing are unique. Please take a moment to be introspective an...

Seminar Marketing is the quickest way to grow your business. It allows you to do a face-to-face, credibility-building meeting with 40, 50, 100 and even 1000 prospective customers at a time. ...

A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are some techniques that professional...

It never ceases to amaze me when I hear about or experience a company that forgets the basics of Marketing 101. Lots of companies use all the latest and greatest marketing strategies to attr...

An important aspect of marketing has to do with what is referred to as Push/Pull marketing. Push/Pull marketing is exactly as it sounds. At times you are “pushing” information out to your ma...

Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business. It is important to st...

We all like to think we base our decisions on hard facts, but that’s not always the case. Business leaders will talk about doing their due diligence prior to making a decision; but in realit...

Succeeding with a guerrilla marketing attack is a very simple seven-step process. Take all seven steps and watch your profits rise and your competitors cringe. It's not as hard as you may th...

How to Build your Opt-In List By Wayne Van Dyck To get an email list, some companies decide to send customers a free newsletter. Yet there are many other ways to get email addresses. ...

by Stuart Lisonbee For retail businesses, expanding into a new market can be a risky proposition. Aside from additional marketing costs, there are also the costs of storing new inventory ...

Introduction If you are a merchant that uses coupons and special promotions such as clearance sales, site wide free shipping or other marketing tool that have a limited life span and a...

Quite a few clients have told me that marketing is difficult for them. It is difficult to get started with marketing; it is difficult to figure out how to market, and it is difficult to unde...

Whether you know it or not you're marketing yourself every day. And to lots of people! You're marketing yourself in a quest to make a sale, warm up a relationship, get a job, get connected, ...

It’s a sad fact that four out of five businesses will fold within the first five years of operation. And the number one reason they will do so is because of poor. or non-existent, advertisin...

As a salesperson or the owner of a small business, do you consider yourself to be qualified, experienced, and dependable? More importantly, have 95% of your customers had a satisfying experi...

For business owners and managers who do not have a marketing background, few situations prompt the same intensity of emotions as when they are faced with producing a marketing strategy. Whet...

Successful sales and marketing requires persistence, continuous improvement, and the expectation of a positive outcome. If one doesn’t approach every aspect of marketing with enthusiasm, cre...

Ahhh, the golden age of streaking. I remember it well. They sure knew how to get your attention, those streakers of old did. They did it by employing the elements of shock and surprise. A...