Marketing Information

No matter what marketing tactics you use to generate and develop leads, nothing is more important than your prospect list. There are seemingly endless options for buying prospect lists – som...

What fits on one sheet and costs pennies to make? You see them all the time. Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without ha...

What fits on one sheet and costs pennies to make? You see them all the time. Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without ha...

What’s the difference between data hygiene and data consolidation? Are analytics the same thing as appends? This handy table of direct marketing terms and trends will give you easy access to...

What is direct mail? Direct mail (or direct marketing) is a highly targeted method of marketing a service or product. In direct mail, communication is sent directly to a prospective consu...

Creating a successful direct marketing program involves clean data records with highly deliverable addresses. Cleaning, enhancing and filling the gaps in your in-house files will mean cost e...

The direct marketing industry places a lot of emphasis on buying and selling lists—but what about creating your own? These five ideas can turn your own experience into a valuable resource li...

Here's a collection of easy steps to follow—and ensure success for your next direct mail campaign. 1. Don't run a direct mail campaign without a clear plan. Make sure you have set meas...

According to a new study by Baltimore-based Vertis Communications, 85% of women ages 25-44 read printed direct mail marketing pieces, despite the influx of electronically generated advertise...

In many ways, the rules of creating a great direct marketing program for your customers is a lot like those for any other project: keep things clean and efficient, keep track of the details ...

Every industry has its own lingo—and direct marketing seems to have a more specific language than most. Make sure you've got your definitions straight for these five key direct marketing con...

There are numerous ways to earn money with your targetedmailing list. Simply having a large mailing list is no guarantee you'll earn money with it, however. The secret to earning money with ...

The following paragraphs summarize the work of opt-in list experts who are completely familiar with all the aspects of opt-in lists. Heed their advice to avoid any opt-in list surprises. ...

Yesterday we discussed the two key elements of List Building. They are quantity and quality. Before I explain how to create a highly responsive opt-in email list, let's first recap th...

Have you ever noticed that some very successful direct marketers go out of their way to be cantankerous? Have you ever wondered why? Today we're going to discover their secret? It makes man...

1. Your Most Valuable Asset A mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than...

As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you've got to sell. According ...

You can reduce direct mail postage and printing costs, and save some trees along the way, simply by making a few changes to the way you package your direct mail campaigns and by making a wor...

How to evaluate your current database services supplier—or select a new one—with complete guidelines for creating an RFP How do you find the right company to provide all the database ser...

DNC legislation has plenty of direct marketers worried that the days of telephone marketing are as good as over. But several media sources reported great telemarketing tips in May, from broa...