Marketing Information

During the days of formal schooling, it was taught that we should work hard and get good grades to enable us to get a good paying job when we enter the working world. This was considered t...

So you have written your book. You created a website filled with benefit-oriented copy that will make readers want to buy your book. You have posted your book on Amazon.com.
But, now...

Through June our newsletter will help you look at the various components of an integrated marketing plan. In the last issue, we shared some thoughts on your visual identity -- how it involve...

You have painstakingly designed your postcards with attention grabbing photos, imagery and headline. You believe you have selected the best mailing list for your target audience. After all...

The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-prof...

When it comes time set up a budget for your advertising, I have a simple rule of thumb: whatever it takes. Okay, maybe I’m being a bit flippant, but after three decades in advertising tha...

No matter how long you’ve been marketing, it’s a great idea to refresh yourself and your team with a great game plan. These five steps are guaranteed to start you off right. 1. Know wher...

Direct magazine recently reported that, according to panelists at Direct media's annual Co-op, the outlook for the direct marketing industry is “dismal.” With that in mind, here's a list of ...

The frantic call comes at 4.45 pm just as you are getting ready to call it a day. It's your client. "I need more names to meet my mail volume." He announces. "Now!" "No problem" you reply...

Business-to-business marketers, like their counterparts in the consumer sector, know the effectiveness of database marketing in communicating with decision makers. What they may overlook is ...

I’ve found that companies often remove people from their databases far too soon—especially considering the potential lifetime value of the prospect and his company. Some guidelines and a loo...

To be successful, the business-to-business marketer must include a rich matrix of influencers. There may be as many as 15 or 20 individuals in a company who influence a business-to-business ...

Here's a golden rule for savvy marketers: your audience is just as important as your offer. Even the best direct marketing campaign won't be effective, unless it's sent to the right people. ...

Who are your ideal customers - and how can you position your business so they'll choose you first? Marketing expert Patricia Fripp shares the 4 basic questions to ask yourself before your ne...

Find out how to keep your online marketing efforts as efficient and productive as possible, from the president of Great Big Noise Marketing. Your company's email list is one of the most ...

These days, people are switching homes, jobs, phone numbers and e-mail accounts more and more often. It seems no one stays in one place very long. Just ask any database marketing specialist:...

If you're like many direct mailers, you think you have absolutely no control over your mailings. Right? Ah, but it's not so. You have a great deal of control over them. The trick is to know ...